It is really tough to provide constant and up-to-date communication with your clients, but if done the rewards are tremendous. It does not matter if you have a small scale business or a big company; communication has always been a problem. Imagine you have a new product with less Advertisement budget it is not at all feasible to call every individual and promote your product, services or concept. Bulk mailing or mass mailing is a tool that can be used with minimum expenses to promote and highlight the product or services. By following these processes you give a shape to your requirements in terms of targeted clients and industry. The cost for the complete affair is far less than what is required for a general promotion, even a road show eventually targeting the most lucrative client in most audacious way.